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Empower your business with data-driven insights that can help you understand unified customer journeys across devices and platforms – free of charge.

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Get powerful business insights and take action on your data

Measure and understand customer journeys

Google Analytics is built for an evolving ecosystem with privacy at its core and measures all the interactions people have with your brand online.
Derive powerful business insights with Google AI

Better understand your business’ performance by predicting customer needs and anticipate growth opportunities powered by Google AI.
Take action on your data

Activate insights and audiences across channels with direct integrations to Google platforms and share high impact reports with your team to drive better business outcomes.

See how Google Analytics drives real results

Gymshark CEO Ben Francis smiling with an overlay that reads, “9% reduction in user drop offs.”

Gymshark achieves new personal best with Google Analytics

UK-based fitness apparel and accessories brand Gymshark used Google Analytics to improve the quality of their measured website and app data. The team used the customizable Explore section to uncover and resolve key pain points for Gymshark customers.

Person carrying a bag of groceries with an overlay that reads, “50% cut down on reporting time.”

412 Food Rescue cuts reporting time by 50% with Google Analytics

US-based 412 Food Rescue, a non-profit organization that works with food retailers to prevent surplus food from going to waste, harnessed Google Analytics across platforms to understand their users’ journey, optimize marketing, and acquire more volunteers.

View case study

How to get started with Google Analytics

Create a free Analytics account

Get started by creating a free Google Analytics account to collect and organize data.
Create a new Google Analytics property

A Google Analytics property represents a website and/or app, and each property you create holds all your measurement data.
Start collecting data

Choose from where you will be collecting data (the Web, an Android app, or an iOS app) and receive instructions for adding a data collection tag to that source.

Integrate Analytics with other Google solutions and partner products

Frequently asked questions

Does Google Analytics offer any tutorials or resources?

Yes, there are many ways to learn more about Google Analytics:

Visit the Help Center to find tips and tutorials on using Google Analytics and other answers to frequently asked questions.
Visit the Learning Center to choose a learning path to understand how to use Google Analytics.
Enroll in Analytics Academy to take online courses to grow your Google Analytics skills.
View the Youtube Channel to get the latest news, product updates, and how-to videos on Google Analytics.

Discover what you can do with Google Analytics

Google Analytics delivers an enhanced, privacy-safe measurement solution that allows you to get a deeper understanding of user behavior across devices and platforms.